QUIZ ADOBE - AD0-E560 - ADOBE MARKETO ENGAGE ARCHITECT MASTER ACCURATE PDF DEMO DOWNLOAD

Quiz Adobe - AD0-E560 - Adobe Marketo Engage Architect Master Accurate Pdf Demo Download

Quiz Adobe - AD0-E560 - Adobe Marketo Engage Architect Master Accurate Pdf Demo Download

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Adobe Marketo Engage Architect Master Sample Questions (Q20-Q25):

NEW QUESTION # 20
What methods can be used to track attribution in Marketo? (Choose two)

  • A. Integration with CRM
  • B. Creating Static Lists
  • C. Adjusting Smart Campaign Filters
  • D. Use of Program Tags

Answer: A,D


NEW QUESTION # 21
Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

  • A. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
  • B. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
  • C. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
  • D. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End

Answer: D


NEW QUESTION # 22
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

  • A. Reduce the number of links and images in email assets to prevent them from being seen as spam
  • B. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
  • C. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
  • D. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
  • E. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts

Answer: C,D


NEW QUESTION # 23
Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

  • A. Total Leads Generated
  • B. Conversion Rate
  • C. Page Views
  • D. Cost Per Lead

Answer: B,D


NEW QUESTION # 24
A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

  • A. Marketo Forms 2.0 JavaScript API
  • B. Marketo REST API Create Lead Endpoint
  • C. Marketo REST API Submit Form Endpoint
  • D. Marketo REST API Push Lead to Marketo Endpoint

Answer: A,C


NEW QUESTION # 25
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